What has one little tomato said to the other? Hellmann's | Branded Experience Content
Brand Experience and Real-Time Capture
FilmAgency Cubo CC Client Hellmann’s Production by Mono Animation Director André Holzmeister e Bruno Bask Technique 3D Animation Sound Design Noisestudio Media Experiência de Marca Thanks to Tiago and Tomás, who tried everything.
Rock In Hellmann’sAgency Cubo CC / The Kumite Client Hellmann’s Director André Holzmeister Creative director Bruno Bask Development Mono Animation Media Rock in Rio and YouTube Channel Actor Marco Gonçalves Capture and location Dot Motion Studio Technique: Real-time tecnology
What has one little tomato said to the other?
Rock In Hellmann’s
Cubo CC / The Kumite
Capture and location
Pre-Production Character Lookdev
Pre-production Look Dev
Character design/Concept Art
Two lost tomatoes decide to pursue their dream: they want to be comedians. This 3D animation was created to Hellmann's and uses the storytelling to reach the audience in this brand content experience to show what is the best destination to the best tomatoes. Among classical jokes (sometimes not so good jokes), the characters Tiago and Tomas are on this adventure, in a very different advertising story.
Rock In Hellmann's Film
The characters Tiago and Tomas appear in an interactive project where both were working. They bring last-minute news on the big screen of Rock in Rio 2015 and on Hellmann's's Youtube channel. People twitted #rockinriohellmanns, and the tweets were commented on the screen while they enjoyed the shows.
The technology quickly animated short videos (30" to 1'30"), with humor, improvisation, and stand-ups. The body's movements of the tomatoes were pre-programmed and chosen on the moment of the filming, while the actor's facial expressions were recorded in real time by markless sensors (software faceware). The interaction was successful, and the brand decided to tell a little bit more about the story of the tomatoes. "What has one little tomato said to the other?" is the continuation of their story, and this is our manifest movie.