O que um tomatinho disse para o outro? Hellmann's | Branded Experience Content 1  - Mono Animation
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What has one little tomato said to the other? Hellmann's | Branded Experience Content

Brand Experience and Real-Time Capture

Film

Agency Cubo CC Client Hellmann’s Production by Mono Animation Director André Holzmeister e Bruno Bask Technique 3D Animation Sound Design Noisestudio Media Experiência de Marca Thanks to Tiago and Tomás, who tried everything.

Rock In Hellmann’s

Agency  Cubo CC / The Kumite Client Hellmann’s Director André Holzmeister Creative director Bruno Bask Development Mono Animation Media Rock in Rio and YouTube Channel Actor Marco Gonçalves Capture and location Dot Motion Studio Technique: Real-time tecnology

Film

Title

What has one little tomato said to the other?

Agency
Cubo CC

Client
Hellmann’s

Production by
Mono Animation

Director
André Holzmeister e Bruno Bask

Technique
3D Animation

Sound Design
Noisestudio

Media
Experiência de Marca

Thanks to
Tiago and Tomás, who tried everything.

Rock In Hellmann’s

Agency

Cubo CC / The Kumite

Client
Hellmann’s

Director
André Holzmeister

Creative director
Bruno Bask

Development
Mono Animation

Media
Rock in Rio and YouTube Channel

Actor
Marco Gonçalves

Capture and location
Dot Motion Studio

Technique:
Real-time tecnology

Pre-Production Character Lookdev

Pedro Conti

Pre-production Look Dev

Diego Esteves

Character design/Concept Art

Marco Furtado

 

Animation Director

Bruno Bask

Eduardo Nakamura


Art Director

Eduardo Nakamura


CG Supervisor

Rodrigo Augusto

Rui Okusako


Coordinator 

Amanda Telles

Rui Okusako


Concept Art/Matte Paintings

Eduardo Nakamura

Fernando Nakutis

Guilherme Grandizolli


Storyboard/ Animatic

Bruno Bask

Eduardo Nakamura

Rui Okusako


Modeling

Gabriel Mengui

Marcel Tsuruda

Rubens Alves

Rigging

Danilo Pinheiro

Gabriel Mengui

Rubens Alves


3D Layout

Ale Martins


Animation Supervisor

Ale Martins


Animation

Hannry Pschera

Jonathan Edward

Lia Hazan

Michael Maron

Odair Martins

Zé Alexandre


Look Dev/Render

Gabriel Mengui

Priscila Badaró

Rodrigo Augusto


Compositing/Editing

Rodrigo Augusto

Rui Okusako


Sound Design 

Noise Estudio

Two lost tomatoes decide to pursue their dream: they want to be comedians. This 3D animation was created to Hellmann's and uses the storytelling to reach the audience in this brand content experience to show what is the best destination to the best tomatoes. Among classical jokes (sometimes not so good jokes), the characters Tiago and Tomas are on this adventure, in a very different advertising story.

O que um tomatinho disse para o outro? Hellmann's | Branded Experience Content 2  - Mono Animation
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Rock In Hellmann's Film

The characters Tiago and Tomas appear in an interactive project where both were working. They bring last-minute news on the big screen of Rock in Rio 2015 and on Hellmann's's Youtube channel. People twitted #rockinriohellmanns, and the tweets were commented on the screen while they enjoyed the shows.

The technology quickly animated short videos (30" to 1'30"), with humor, improvisation, and stand-ups. The body's movements of the tomatoes were pre-programmed and chosen on the moment of the filming, while the actor's facial expressions were recorded in real time by markless sensors (software faceware). The interaction was successful, and the brand decided to tell a little bit more about the story of the tomatoes. "What has one little tomato said to the other?" is the continuation of their story, and this is our manifest movie.